Chances are, we as publicists and as human beings, could stand to think a little different. A little more "weird." A little less by the book, and a little more "out there." We could probably stand to try things a little differently. Things that weren't "done that way before" because "we've always done them that way before." We could probably stand to break a rule or two. Perhaps I can offer a few ways to help us think - just a little bit differently. And that includes occasionally thinking about things that might not be 100% about PR. A Blog from Peter Shankman, an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City.
Google Maps are now integrated with the mobile tower for wherever you happen to be. I.e., out of the subway on 57th and 7th? Google will ping the closest cell tower, and your maps program on your Berry will have a blue dot. Keep in mind - This is withOUT GPS.
We're all just blue dots, floating in the wind.
Even though this is scary, it's still really freaking awesome.
So Josh Friedlander over at American Madness has a great post today about how it's possible, in NYC, to wear a nice suit, and basically crash 99% of the corporate functions being held in the city.
I agree. I've done it.
But for fun, I'm going to take it a step further.
I'm going to the Consumer Electronics Show from Sunday, January 6th, to Thursday, January 10th in Vegas. I'm covering the show not only for this blog, but for my outdoor column in the NY Sun. (It's amazing how many companies make things for athletes.)
Anyhow, because I'm going as media, I've been invited to several parties. Between those parties, the media center, the various company Blog Hauses, and other exhibiting-company sponsored places, here's my challenge to myself:
I bet I can go from when I land, Sunday, 10am, to when I take off, Wednesday, 11:15pm, without spending a SINGLE CENT on food or drink.
That's my bet to myself. I'll blog everything I eat or drink, and how I get it - It's totally free press to your company, so if you have a suite/room/booth that I don't know about, and are serving water/giving away whatever, let me know.
And no, this isn't a "feed me and I'll cover you" blog post, simply because I believe I can do it without one additional company coming to me via this post. Between the events every night, the media coffees, press conferences, etc... I shouldn't have to.
BTW: If I run out of Excederin, that doesn't count. I can buy Excederin. Excederin is not food. And if I'm hungover and have a 7:15am meeting, you can be damn sure I'm taking Excederin.
Among other ways, one of the easiest ways to have a good Monday is to find that you're being recommended as essential reading. Chris Brogan posted about how he twittered about what was hot in reading material - and someone suggested my book.
Gotta tell you... That really excites me. In a "I'm totally giggling and giddy" type of way.
Thanks to Kevin Ryan at Search Engine Strategies, I was able to get a few hours in at the SES Chicago Conference and managed to drop into a panel and listen to Jack Myers, Alan Chapell, and Pauline Ores, on Search, Privacy, and Communication in the digital age. (Something I know a little bit about...)
Anyhow - One of the great things that Jack said was how he was trying to get his 22-year-old son, who's now looking for a job, plugged into his Facebook network - and yet his son still looks at Facebook as a "friend thing." But more and more every day, people are taking Facebook and making it their primary business networking tool, something I've been recommending for months.
Pauline Ores made a comment I wholeheartedly disagree with - She said that text messaging in the US was primarily used by kids typing "LOL" to each other, and nothing more. I kind of don't get that - And quite frankly, I have first-hand examples of how much she's wrong - Every NYU kid I worked with last week for the Witch Hazel Promotion got their info on where to be and how to get there via text - and they all appreciated that I did it that way.
Hell, in my vision of the utopia that is a perfect world, not only would I be 26 pounds lighter, but I wouldn't have to carry my laptop on the plane in the first place! Think about it: Who's going to be carrying laptops in five years, anyway? If the computer is in fact the message within it, then how it's delivered needs to work for us 24 hours a day. We don't have laptops out all the time. We have what we have, to get the information we need.
Case and point: 5am this morning, I'm being anal-probed at Newark Airport by the TSA. I Twitter about it. A reader of my Twitter stream texts, in real time, to ask where I'm going. I text back that I'm headed to Chicago for meetings. He asks if I'm going to stop by SES. I mention I probably will. He says "Cool, let's get together for coffee when we're both at the show." Never met him before, but have wanted to. Did I know he was there? No. Did he know I was in Chicago? No. Until real-time delivery of information we both needed - even though we didn't know we needed it until we got it. There's the key.
All via text, all because of social networking, and all because at 5:30 in the morning, the TSA assumed that my poker chip business cards were in fact a sealed pack of C-4.
This wouldn't happen on LinkedIn. This wouldn't happen via email. Why would I email someone I've never met to tell him I was getting Randomed at the airport? I wouldn't. Nor would I email anyone - but Twitter - that's where it works - That's the benefit of it - You just never know who's following, and WHO CAN ACT ON THAT INFORMATION YOU PUT OUT THERE. Knowledge is power? Screw that. TIMING IS POWER.
Therein lies the purpose. If I can act on it, in real time or beyond, then it's valuable to me. And it always will be. That's how social networking is going to win. And whoever continues to get that right, is going to continue owning this game.
It conjures up so many thoughts - a blog on divorce, a blog on paranormal activity... A blog on files that used to be files but are no longer files...
Anyway, congratulations to Becky Ebenkamp, West Coast Bureau Chief at Brandweek, for joining the ranks of us and launching The Ex Files, a brand on Experiential Marketing. Knowing Becky, it won't be boring.
Words can't even begin to express how excited I am for this Sweeney Todd.
It was the first Broadway show my parents ever took me to see, and started my love of musical theatre. In fact, during the intermission, some old woman turned to my mother and said, "Do you think someone of his age (pointing to me) should really be seeing a show like this?"
My mom looked at me and asked, point blank, "Peter, what do you think?"
"I LOVE IT!" was my enthusiastic five-year-old response.
The old woman "Hmmphd" and walked away.
I still love it.
Besides - The cast!! Johnny Depp, Helena Bonham Carter, Alan Rickman, Timothy Spall, and Sacha Baron Cohen! All-star, indeed!
Plus, Johnny Depp is on my list of "five I'd go gay for the evening for." Others on the list have included Pierce Brosnan, Sean Connery, Robert Downey Jr., and a pre-1999 Heath Ledger.
Here's a synopsis for you:
SYNOPSIS: Johnny Depp and Tim Burton join forces again in a big-screen adaptation of Stephen Sondheim's award-winning musical thriller "Sweeney Todd." Depp stars in the title role as a man unjustly sent to prison who vows revenge, not only for that cruel punishment, but for the devastating consequences of what happened to his wife and daughter. When he returns to reopen his barber shop, Sweeney Todd becomes the Demon Barber of Fleet Street who "shaved the heads of gentlemen who never thereafter were heard from again." Joining Depp is Helena Bonham Carter as Mrs. Lovett, Sweeney's amorous accomplice, who creates diabolical meat pies. The cast also includes Alan Rickman, who portrays the evil Judge Turpin, who sends Sweeney to prison and Timothy Spall as the Judge's wicked associate Beadle Bamford and Sacha Baron Cohen is a rival barber, the flamboyant Signor Adolfo Pirelli.