In Witness Protection, he's not

Someone sent me this article this morning and suggested I read the first paragraph.

I suggest that if you're going to change your name from Sherman to Kamowitz to avoid detection, you also change THE NAME OF THE COMPANY OF WHICH YOU'RE CEO. If you don't, and you leave your first name as Darren, well, then... Google is smart like that, you know?

So... To review: When Darren Sherman became Darren Kamowitz, he forgot to change the name of his company. That's kind of like having a sex change and forgetting to change your name from Bob to Jessica.

Comments

[p*s]

glad i chanced upon this blog through some random clicking around.. great reads (esp the j-date one) and awesome resources for another pr person.

p/s: do let me know when the geek factory is hiring!

[c.e.]

nice to see how businessfinancemag.com reacted: today it just says "If a restatement starts to look inevitable, though, it's good to have an action plan. Consider the following steps:"
-- only in google cache you still find " ...it's good to have an action plan. Darren Kamowitz, CEO of management consultation firm Regulatory Risk Services and a former SEC officer, suggests the following steps:"