Chances are, we as publicists and as human beings, could stand to think a little different. A little more "weird." A little less by the book, and a little more "out there." We could probably stand to try things a little differently. Things that weren't "done that way before" because "we've always done them that way before." We could probably stand to break a rule or two. Perhaps I can offer a few ways to help us think - just a little bit differently. And that includes occasionally thinking about things that might not be 100% about PR. A Blog from Peter Shankman, an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City.