Chances are, we as publicists and as human beings, could stand to think a little different. A little more "weird." A little less by the book, and a little more "out there." We could probably stand to try things a little differently. Things that weren't "done that way before" because "we've always done them that way before." We could probably stand to break a rule or two. Perhaps I can offer a few ways to help us think - just a little bit differently. And that includes occasionally thinking about things that might not be 100% about PR. A Blog from Peter Shankman, an Entrepreneur, an Adventurist, and the CEO of The Geek Factory, a PR and Marketing boutique firm in New York City.
So I switched to a new host a few days ago - and because nothing ever goes 100% right, my email seems to be lagging behind in the changeover. So, if you're emailing peter <at> shankman <dot> com and it comes back as undelieverable, don't believe the hype: I haven't died in a massive skydiving accident, nor am I escaping my responsibilities by moving to an island where I'll fish and weave grass skirts to sell to tourists.
I'm sure my email will be back up shortly. If it's not, I know enough people to have the right people killed.
May 2008 bring you happiness, friendship, love, prosperity, and joy.
May it finally bring all of us peace.
2008 will bring many, many changes - I promise you, no matter how prepared we think we are, we won't be. It's just the nature of change. If we were always prepared, it wouldn't be any fun, would it?
First change: Some major changes in this blog. Not in the content, obviously - but where it is, and what it is.
I speak about branding all the time - I'm finally doing something about it - lest I become the fable of the shoemaker's children. So stay tuned.
Happy New Year, everyone. May 2008 bring you everything you want.
Thanks for reading. In 2008, I look forward to continuing to amuse, anger, inspire, inform, and create, and most importantly, I look forward to continuing to make you smile.
PS: I leave you with this: From December 26-30th, I was in Zephyrhills, Florida, at Skydive City, making as many jumps as possible. I consider each jump a "Control-alt-delete" on life. So by the time I came home, I was brand spanking new. My sectors had been reset, my disk drives recalibrated, the excess files dumped from my brain... I can't recommend this enough: Let's all find our Control-Alt-Delete buttons, whatever they might be, and make the resolution that in 2008, we'll hit them a little bit more. It's worth it. Believe me.
You know that I'm not a fan of the TSA. The majority of things they do in no way, shape, or form, keep us safer in the slightest, and the fact that more planes haven't crashed into more buildings is simply a question of timing, not of giving Grandma an anal-probe.
But... I have to give credit where credit is due.
Today, some 60-hours to Christmas, I walked into DIA to head home, the last flight of my last business trip of 2007. (A little over 150,000 actual miles flown, by the way. Ugh. But I'm not alone...)
Anyhow, I get to security, and there's a line.
Wow, is there a line. It then occurs to me how freaking STUPID I was for scheduling my flight home today of all days. But so be it, nothing I can do now.
Insert the "24" theme here.
I walk to the First Class/Elite line. I get on it. 8:50am
I show my ID and ticket to the ID checking woman. She looks, clears me, and wishes me a happy holidays. 8:54am.
I get to the magnetometer, take off my shoes, belt, and watch. Take my laptop out, as well as my roll-of-poker-chip-business-cards-that-look-like-C4. 8:55am.
I walk through the Magnetometer: 8:55:45am.
I pick up my stuff, put my shoes, belt, and watch back on. 8:56:34am.
I get on the Tram to the A Gates. 8:58:20am.
I get off the Tram at the A Gates. 9:01:22am.
I get to the door of the President's Club. 9:03:01am.
I'm sitting, drinking a bloody mary while my laptop boots up. 9:06am.
Wow. On one of the busiest holiday travel days of the year, with more than 65,000,000 people on the move, I got thru security in a little over six and a half minutes, and to the club, all checked in, in just under 17 minutes.
Credit where credit is due: The AVIS people had extra people working and shuttle busses to the terminals.
The TSA was polite, effective, had EVERY magnetometer working, and had enough people staffing. I actually went to the supervisor and congratulated him. I was amazed at how quick it went.
I wish, I wish, that EWR was as intelligent. Sadly, they are not. Perhaps it's the attitude - Everyone at DIA smiled, was cordial, was nice to me. At EWR, you get "If you don't like it, you can be callin' my supervisor an' shit." Which is really kind of sad... Attitude really does make all the difference, I guess.
"Son," he said... "Grab your things, I've come to take you home."
PS: Thanks so much to Disaboom for their wonderful holiday party last night, despite a veritable blizzard. The warmth in the hearts of all the employees melted any drama we might have had from the snow and resulting six hours round-trip in the limo-bus to the event.
A spectacular time was had by all at the Gathering Of Useful Thinkers: San Francisco event, held last night at the Redwood Room in the Clift Hotel. By far, the most well-attended GOUT I've thrown to date.
I suppose they're "Grants," even though they're not "money," per se. Either way, nice thing for them to do.
Subject: PR Grants for Not-for-Profits
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